So I almost felt obligated at this point to do a post about Google+ just because it really wasn’t what I was expecting from Google. What I was expecting from Google was another failed attempt at doing something social (they do have a good long history of trying social networking and missing big time), but this time I think they created something that just might work long term. Of course, it works, because basically they finally developed a format stream that is just like Facebook except without much of the garbage that is Facebook. When (not if) Google adds an iPhone AND an iPad app they will have surpassed Facebook, at least in functionality.
When Zuckerberg made the statement that the iPad was not a mobile device, and therefore Facebook would not be developing an app for the iPad, he pretty much told everyone using Facebook that Facebook is whatever Zuckerberg says it is. Google, even though they seem to have the biggest rival with Apple, can no doubt see beyond this and will very quickly release apps for the iPhone and iPad. Once Google+ hits the iPhone/iPad users they will grow at an alarming rate. It’s the “mobile” users that will feed Google+ and the easier Google makes it to use on ANY mobile device the faster they will grow Google+. The misses right now with Google+ remain the lack of an iPhone app and some other minor functionality issues like being able to hide comments in a stream, being able to view several circle streams at the same time, and at the moment people. The people thing is a plus and a minus at the same time. The millions and millions of masses on Facebook are what makes Facebook work. Google+ has a different genre of people right now and I don’t see that as a bad thing, but they do need more buy in.
Why is Google+ better than Facebook already?
- No Ads
so far (who knows how long this will last) there are no ads, anywhere. This is top on my list, and key. This is why I like twitter, this is why the experience on Google+ is better right from the start. All that junk on Facebook’s sidebars is the worst. You never know what’s going to come up but you know you don’t want to look at it.
- No Spam
Facebook and spam go together like spam in a can, or something like that. Spam is not the telemarketer calling you at dinner anymore. Spam is ANYTHING sent to you unsolicited. Facebook is full of this stuff from Mafia Wars to stupid games and poll questions, event invites, and all the other stuff that clutters up your feed stream with stuff you don’t want to look at. The stuff you do want to read is so buried in the mess of Facebook I often just give up trying to find actual real high quality content.
- Design is Cleaner
everything is cleaner, but making a cleaner design makes it easier to read, has less clutter, call it whatever you want but Google+ is just flat out easier on the eyes. Google has long since prided itself on simplicity of design, and in this case it works so much better than Facebook
- Messaging System
while Facebook has been vastly improving their messaging system, trying to overtake email, the message system on Facebook has always been one of their weakest points, and until recently, no one wanted to look at that inbox, it was just annoying. Google+ has made sending a message to a single person, or a select group, extremely easy. I would expect this since Google has built it’s non-search business around Gmail, but Google+ has the potential to be able to do away with email all together.
- Integrates with Google Everything
this is a no-brainer but it’s worth pointing out. There are some things I like better off Google, like their photo system Picasa (Flickr still has better functionality) but overall everything you do throughout the day is basically run on Google’s cloud anyway, you are already there, so adding Google+ isn’t too much of a burden.
- People Who Don’t Like Social Networking Will Like Google+
there are still some people that are not attached to a social network at all (really, I know this for a fact). For those people, Google+ is a way into that social networking circle without being in Facebook or Twitter. For many (or most) of these people they are already on Google. They use Google, they use Gmail, they are familiar with Google and in some ways have a trust built with them as a company. If you aren’t on Facebook or Twitter or anything else, you are probably already on Google, and Google will make trying Google+ a breeze for the non-adopters.
- It isn’t Facebook
there are many people who just hate Facebook, for them, this isn’t Facebook and that is good enough for them.
- It is Google
this is just like the Apple vs Android thing. Some people think Apple is straight from the devil himself and think Android is not. Facebook has a lot of “you are the devil” fans so being anything but Facebook is a plus.
- It’s New and Has a Lot of Potential
everyone doesn’t necessarily like change but new is always a big seller. Since every company puts out products or services today that are a work in progress (beta) and not a final completed entity, Google will continue to develop and improve Google+. Yes I know Facebook does this too, but they seem to take 2 steps forward and one step back and make everyone mad in the process.
- Facebook still Doesn’t Give you Ownership of Your Data
some will say Google doesn’t either, but they have made far more progress in this realm than Facebook has, and Facebook has no intention of ever letting go of your data. Every time you put content on Facebook instead of your own blog or somewhere that you have access to your own data you are building up the mother ship, not your own history. Google+ has a really cool download data set functionality that will probably improve over time. Facebook has nothing. Facebook owns everything you put on there and you own nothing.