When considering an advertising company for your blog or website Google is probably going to be high on the list, but shouldn’t be the only one. I opened a Google Adsense account on April of 2004. The screen shot shown here was take a few days ago that shows we have now reached the payout amount minimum of $100 for Google Adsense.
Obviously we were not publishing ads on big PR7 sites, we just used it here and there on a few different store pages, but, for those counting, 3 1/2 years is a long time. Comparing different revenue rates for different people is impossible because of all the variables involved, but that isn’t really the point here, so instead I will just give you my $.02, don’t spend it all in one place.
Sometimes Time Spent is a Little Money Earned
It may be a cliche, but does that make it any less true? Once we opened this account we threw it up on a few different sites and quickly forgot about it. It wasn’t until I started trying to add a few Google ads recently that I realized what ads I had run and on what websites. It was really nice to log on and see a balance of around $80 when I had forgotten about it, but at the same time, it was only $80, after 3 years and a few months. That comes to approximately $1.90 per month for the time period stated, not a great return, but you have to look at the time that was spent to receive that as well, and it was probably about an hour.
Once I actually started working with the ad program again, started putting some time into placing the ads on pages with higher traffic rankings and most of the normal things you would do to increase your ad revenue, it started moving a little faster. It took 3+ years to go from $0 to $80, and only a few weeks for it to move from $80 to $100 with just a few changes to where the ads ran and on what sites.
No matter if you are running an eCommerce site, a blog, or an informational static pages, the more quality time you spend placing ads in the proper locations, producing well written content, creating a good design, and proper SEO, among other things, the more your traffic will increase, and the better your ad revenue will be. This is not something special with the Adsense program, it works with just about everything.
It is not always at the return rate you would like though. Sometimes we can spend a lot of time for a lot of revenue and other times we can spend a lot of time without much return at all. The key is of course to try to minimize our risks and to look for places that will provide a good return verses our time spent. That was the question I asked myself when I started looking more closely at my Adsense account.
There are some good reasons to keep running Adsense ads on your blog or website. You can do a quick search and find people that love it and hate it, but lets look at some solid reasons for keeping at least some Adsense ads running, and some reasons we should look elsewhere. In this post we will look at some Reasons to Keep Running Google Adsense Ads and in the next post we will look at Reasons to Look at Options Other Than Google Adsense Ads.
Reasons To Keep Running Google Adsense Ads
Listed below are some positive points for starting, or continuing to use the Adsense program. This is not a pros and cons look at the program, that I will save for another article so keep that in mind when looking over the below items.
Google is Google
Google’s complete presence on the Internet is unmatched. Sure there are countless good companies on the Internet, but few have permeated and infiltrated companies and personal pages from the biggest to the smallest little site out there like Google. Biggest doesn’t always mean the best, but it does have its advantages. Google is Google may not be a great reason but… it’s Google. Everyone knows who they are and users know the ads most likely won’t contain any malicious links.
Ease of Use
There are so many different options within Adsense it takes some time just to explore all the opportunities available. You can do everything from link ads to affiliate ads and everything in between. You can customize the layout, integrate colors that match your website, choose from many different sizes and shapes that will fit just about any ad block, and choose from a list of affiliate ads so large that it would be hard not to find something that goes well with your site and matches your target audience.
Google has so much information about the Adsense program available on the Internet that if you can’t find what you are looking for from Google chances are you will find it somewhere. Google has a blog devoted to Adsense and updates it frequently. This goes right in line with number 5 but is a little different. You don’t just want to see the polished view that a company gives out, you want to know what the real issues are. These can be both positive and negative items, but with some newer companies it isn’t as easy to find out the real information you are looking for, and with Google there is just tons of it.
Coming up soon I will be reviewing several different marketing options for your eCommerce store site, and a few of these companies are brand new. One of the newest companies I am looking at is only about 30 days old and they are charging quite a bit for their services, but when you go to look for information outside of the company you can find very little other than what the company has put out for us to see.
Google continues to add to the program and probably will always do so. The most recent highlight for the Adsense program would be the addition of Google Ads for video units. This is something that has been rumored about for a while and has now been implemented. Right now it is only available in the United States but it is sure to be added to the U.K. soon.
There is a lot of information posted about this new advancement and it looks to be very promising. Search Engine Roundtable posted an article on how to setup video units (see article), and there are bound to be new advances in how and where the ad program will be used in the future. After all, Google is all about ad revenue, that is what built this company so it will continue to focus on this for some time to come.
Another recent topic has been that Google added new payment options for people in Malaysia where they can get paid through Western Union. In a recent article from Adesblog, How to withdraw your AdSense earnings through WesternUnion, he takes a good look at how this new option functions, and although I basically run from payments via Western Union I am sure it is something those in other parts of the world are glad it has been added as an option.
The sheer number of people that must work on, and with, the Adsense program must be huge, so it should count for something. The network of support pages and content to help new users is extensive and most of it very helpful. In a recent article on their blog, Getting more quality inventory for publishers, Google talks about improving the validity of their links and several other important issues facing its users.
Our goal with this change is to ensure the long-term effectiveness of the referrals program for both publishers and advertisers. By increasing the value and quality of the referral network, we believe we’ll attract more advertisers and provide more opportunities for you to earn.
Like most things Google, they also have an extensive Google Adsense Group that helps with current issues and questions you might have, and with so many people using the Adsense program you are sure to find some good help in this particular group.
Availability To Have Your Ad Seen Worldwide
Availability is something that not all ad programs can offer. Google will run your ads worldwide and not even Yahoo’s ad program is as easy to use when you want a worldwide marketing program put in place. It is as easy as choosing that option and they continue to add the program to new areas of the world all the time. Google recently announced (see announcement) the Adsense program would start in Vietnam and Indonesia and it isn’t likely to stop there.
Reporting, Tracking, and User Interface
I put this in there because when I compare it to other ad opportunities, most do not compare to the reporting and tracking functionality that Google Adsense presents to its users. You can track your ad programs by many different options like adding new channels for specific pages or sites you want to track. It shows you where your ads are most effective and where you should improve or move ads if they are not getting the proper visibility. The reporting functions are pretty standard but the detail you can get goes back years if you have that much data and you can customize reports to meet the needs of your company.
As I mentioned at the top of this article, coming up, I will post an article about the many other options that companies can choose when looking at their online marketing strategies. To me, these are probably more interesting since everyone knows about Google, but may not know about many of the other opportunities available to all of us. Google is certainly a viable option for those wishing to advertise on their website in an easy to use manner, results may vary.