5 Descriptions of What Makes a Great Tweet on Twitter
This Actually is My 20,000th Tweet
This post is actually going to mark my 20,000th tweet on Twitter since I joined back on November 1st, 2007. Over that period of 5 years I have tweeted approximately 10 times a day, from 3 different countries, on 3 different continents, posted approximately 1,000 original images, and 1,000 original blog posts, while following around 1,000 unique very specific individuals. In honor of this pointless historical marker I have published my next list, 50 Reasons Why I Still Love Twitter, and give you 5 examples of what makes up my favorite tweets below. By the way, the Twitter favorites (star) is the greatest ever feature of twitter, and you can even create your own rss feed for your favorites list.
Twitter as an Essential Tool
Twitter has become an essential tool of our culture, and that's where Twitter gets it's power, it's a tool, and a useful one. My very first post about Twitter on my blog back in 2008 asked just that question, Is Twitter Really a Useful Tool for Your Business? While that post is now far outdated, at the time, I really didn't know the answer to that question. Back then people would tell me I don't want to know what you are having for lunch, but now Twitter can facilitate changes to governments like we saw in Egypt and elsewhere, it's gone beyond expectations. Many still choose to ignore it's significance, but the power of Twitter has an almost undeniable usefulness the world has never seen.
What Makes a Great Tweet
So what makes a great tweet? Harvard Business Review did this study on just that very subject, and provided their results in this superb graphic shown above on what makes a great tweet and what makes the worst tweet. Overall, their conclusions seem to be spot on, but it can also be summed up in saying the overall best tweet is one that leads to something else. It provides some useful piece of information, or some unique insight such as this post I came across yesterday, What Would Peter Tweet?, and then leads the reader to take some action. So here are five descriptions that makes an overall great tweet.
- One that calls you to an action of some kind This can be anything from going to buy a pair of shoes from Toms because they do good things to doing the mundane
- A tweet that sends you to something bigger than the tweet itself Many times this can be as simple as providing a link to a book that the majority of your readers may not be familiar with, often this is a link to a news article or a blog post that will send the reader off to another site other than twitter
- A message that gives the reader some unique insight into your own personal life Too many tweets are party line tweets, whatever that party line is for you. It could be theology, it could be politics, or just pick something, but this is meaningless without being able to get to know the writer. All business and no play makes for a boring repetitive tweets.
- One that asks a question of the reader It doesn't have to be a hard question, it just needs to invoke a response from the reader. This can be totally overdone, but this creates interaction, and that creates community, and Twitter is a community of followers and followees.
- One that shares a general piece of knowledge or information This is the biggie for me. There is so much noise on the internet and in the world today. Provide me with some useful knowledge about my faith, about the world we live in, about how other people live, about different unfamiliar communities. Twitter's greatest power comes from its free flow sharing of information and knowledge, and this is the great advantage to society as a whole.
The worst tweets, totally not worth reading, are those that are complaining about something else or someone else. I personally can't stand reading tweets from my followers who only say what's wrong with this person or that (even if that actually is the case), and I will often quickly unfollow that user. Give us some insight into your life, in a positive way, and send us on our way better than when we came.
Some Recent Examples of Great Tweets
[tweet https://twitter.com/jackfisher/status/237884016760590336 align='center']
[tweet https://twitter.com/MichaelHyatt/status/233383397337227264 align='center']
[tweet https://twitter.com/tylerbraun/status/233400390400487424 align='center']
[tweet https://twitter.com/lensweet/status/230041364174348288 align='center']
[tweet https://twitter.com/leopercer/status/229938541818437632 align='center']
Those are just a few examples of great tweets from my most recent favorites list, and there you have it. My 20,000th tweet 740 words instead of 140 characters. Coincidentally, much of what makes a great tweet also makes a great blog post as well, but that's for another day.