Scott Fillmer » network

Reasons Why Google+ is Already Better than Facebook

Scott Fillmer — Wed, 13 Jul 2011 18:32:46 +0000

So I almost felt obligated at this point to do a post about Google+ just because it really wasn’t what I was expecting from Google. What I was expecting from Google was another failed attempt at doing something social (they do have a good long history of trying social networking and missing big time), but this time I think they created something that just might work long term. Of course, it works, because basically they finally developed a format stream that is just like Facebook except without much of the garbage that is Facebook. When (not if) Google adds an iPhone AND an iPad app they will have surpassed Facebook, at least in functionality.

When Zuckerberg made the statement that the iPad was not a mobile device, and therefore Facebook would not be developing an app for the iPad, he pretty much told everyone using Facebook that Facebook is whatever Zuckerberg says it is. Google, even though they seem to have the biggest rival with Apple, can no doubt see beyond this and will very quickly release apps for the iPhone and iPad. Once Google+ hits the iPhone/iPad users they will grow at an alarming rate. It’s the “mobile” users that will feed Google+ and the easier Google makes it to use on ANY mobile device the faster they will grow Google+. The misses right now with Google+ remain the lack of an iPhone app and some other minor functionality issues like being able to hide comments in a stream, being able to view several circle streams at the same time, and at the moment people. The people thing is a plus and a minus at the same time. The millions and millions of masses on Facebook are what makes Facebook work. Google+ has a different genre of people right now and I don’t see that as a bad thing, but they do need more buy in.

Why is Google+ better than Facebook already?

No Ads

so far (who knows how long this will last) there are no ads, anywhere. This is top on my list, and key. This is why I like twitter, this is why the experience on Google+ is better right from the start. All that junk on Facebook’s sidebars is the worst. You never know what’s going to come up but you know you don’t want to look at it.

No Spam

Facebook and spam go together like spam in a can, or something like that. Spam is not the telemarketer calling you at dinner anymore. Spam is ANYTHING sent to you unsolicited. Facebook is full of this stuff from Mafia Wars to stupid games and poll questions, event invites, and all the other stuff that clutters up your feed stream with stuff you don’t want to look at. The stuff you do want to read is so buried in the mess of Facebook I often just give up trying to find actual real high quality content.

Design is Cleaner

everything is cleaner, but making a cleaner design makes it easier to read, has less clutter, call it whatever you want but Google+ is just flat out easier on the eyes. Google has long since prided itself on simplicity of design, and in this case it works so much better than Facebook

Messaging System

while Facebook has been vastly improving their messaging system, trying to overtake email, the message system on Facebook has always been one of their weakest points, and until recently, no one wanted to look at that inbox, it was just annoying. Google+ has made sending a message to a single person, or a select group, extremely easy. I would expect this since Google has built it’s non-search business around Gmail, but Google+ has the potential to be able to do away with email all together.

Integrates with Google Everything

this is a no-brainer but it’s worth pointing out. There are some things I like better off Google, like their photo system Picasa (Flickr still has better functionality) but overall everything you do throughout the day is basically run on Google’s cloud anyway, you are already there, so adding Google+ isn’t too much of a burden.

People Who Don’t Like Social Networking Will Like Google+

there are still some people that are not attached to a social network at all (really, I know this for a fact). For those people, Google+ is a way into that social networking circle without being in Facebook or Twitter. For many (or most) of these people they are already on Google. They use Google, they use Gmail, they are familiar with Google and in some ways have a trust built with them as a company. If you aren’t on Facebook or Twitter or anything else, you are probably already on Google, and Google will make trying Google+ a breeze for the non-adopters.

It isn’t Facebook

there are many people who just hate Facebook, for them, this isn’t Facebook and that is good enough for them.

It is Google

this is just like the Apple vs Android thing. Some people think Apple is straight from the devil himself and think Android is not. Facebook has a lot of “you are the devil” fans so being anything but Facebook is a plus.

It’s New and Has a Lot of Potential

everyone doesn’t necessarily like change but new is always a big seller. Since every company puts out products or services today that are a work in progress (beta) and not a final completed entity, Google will continue to develop and improve Google+. Yes I know Facebook does this too, but they seem to take 2 steps forward and one step back and make everyone mad in the process.

Facebook still Doesn’t Give you Ownership of Your Data

some will say Google doesn’t either, but they have made far more progress in this realm than Facebook has, and Facebook has no intention of ever letting go of your data. Every time you put content on Facebook instead of your own blog or somewhere that you have access to your own data you are building up the mother ship, not your own history. Google+ has a really cool download data set functionality that will probably improve over time. Facebook has nothing. Facebook owns everything you put on there and you own nothing.

So there you have it. I am sure there are plenty of other points I could make but those are my first and initial observations after using Google+ for about a week now. What has your Google+ experience been so far? If you need an invite just send me an email and I will send one over.

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The 5 Most Useful Twitter Apps and Clients

Scott Fillmer — Wed, 11 Feb 2009 16:49:33 +0000

We are just about to launch a new website (details coming closer to the end of the week) and Twitter is highly integrated into the framework of the website, so I thought I would highlight some of the better applications you can use with Twitter for Free (mostly).

People often ask me, “what is twitter”. I should just write a post about that, but this is assuming you already know about Twitter, at least a little bit. Some of you Twitterholics will recognize most of the top 5, but be sure to check out the ones at the bottom which I consider up and coming.

What Is Twitter?

If not, I have determined there is no one answer to “what is Twitter“, but for me, it is a free flowing exchange of ideas and thoughts with people who may have never been able to meet or contact in any other way. I have talked to musicians, politicians, and a lot of other ians that I would never have access to before Twitter. It is a two way street of course, but Twitter is far more than just “what am I doing”.

Because Twitter has made their service somewhat open (meaning they provide an API for their systems) there have been many people and companies that have developed great applications and services for twitter. On a side note, I would argue (slightly) that Twitter is at risk of becoming the next AOL without making themselves a true open source project, but that is also for another post.

So if you are looking for some great things to do with Twitter, here is my short list.

1. The Ultimate Desktop Application, TweetDeck

If you read no farther than this first item, you have hit the best right off the top. Tweetdeck is THE desktop application that pulls out the potential that is Twitter. Tweetdeck really deserves a post all its own so I will make this recap brief. Once you get to the point where you are following more than about 25 people on Twitter it is time to install Tweetdeck.

It allows you to add twitter groups to filter out different users (I have a group just for news where all Twitter news feeds like CNN, AP, etc, go so I can see them independently of all my other tweets. You can view Twitscoup which is a live running tag cloud of converstions on Twitter, and of course you can send out new tweets with a shorten URL field for posting links.

2a. Mobile iPhone Apps :: Twitterific

If you have an iPhone (or Blackberry), that will really unlock the potential of Twitter (a Blackberry will do but honestly, the apps really don’t compare to the iPhone, but they do have corresponding Blackberry apps too). Twitterific is the place to start. This free iPhone app is one of the best ways to follow a larger number of people with basic @reply, direct, and tweet functions. You can also see user info and tag favorites within the iPhone app.

Some of the features I like about Twitterific is you can click through to links and photos and they open in a twitterific type browser on your iPhone that allow you to open and close without having to launch Safari. What I have found that you can’t do, is see a list of your favorites, which is something I would like to do, but that is minor for what this app does.

2b. Mobile iPhone Apps :: Tweetie

If you can ignore the name, Tweetie is probably hands down the best iPhone Twitter app available. It costs $3.00 through your iTunes account but is well worth the price. It has far more functionality than Twitterific (the free version) but I don’t find it quite as fast to use. What you can do with this iPhone app that I have not found with any other desktop or mobile app is manage multiple accounts.

If managing multiple accounts is important to you, this is about the only way I know to do it without having to log out and log back into the other account. For that I would have paid $10 for this mobile app. Some of the other things you can do with Tweetie is view @replies on one page. For those who complain that they are overwhelmed by the people following them and replying to them, Tweetie is built just for these popular Twitter divas (I love you. I really do€¦but€¦) who are just so popular on Twitter it is impossible to keep up with effectively on anything else. I am going to pick on Anne Jackson just because I love her blog and her work in general (sorry Anne).

Tweetie is one application that will allow you to still follow the conversation with anyone and everyone that wants to send you an @reply without actually following them. Just tap the button at the bottom for @replies and see all those replies coming in from people you don’t follow. Tweetie also has several unique functions under the “more” section. One that is really wild is the “nearby” link. This will allow you to see who is close to your location by using the GPS on the phone. I used this last time Deb and I went to Gulf Shores and it worked great.

3. Tweet Grader

Do you love stats. Then Tweet Grader is for you. Find out how you are doing amongst all the other Twitter users, find local people using Twitter, and see a host of different stats about your own usage. This and the next one may be the vain uses of Twitter but I find them very very useful to help improve everything about how I use Twitter.

Tweet Grader, if you notice, is a user entered stat grade, and you can check anyone, not just your own Twitter ID (like mine here, still sitting at #6 in Twitter Auburn behind some great people). This has several uses as well but all in all a great stat tool for Twitter.

4. Mr Tweet, the Networking Assistant

This is the most recent addition to my Twitter life. Mr Tweet is quickly becoming the most useful tool that I have found for Twitter. Tag lined as “Your Personal Networking Assistant for Twitter”, it allows you to do three things. (a) find new people based on my recent activities, (b) find recent followers I am not following, and (c) check my own profile and usage stats.

What this does is pull data that you can probably not find by just surfing around. It gives you useful information like how likely the person is to reply to your tweets, how many tweet per day they average, and what their network of followers looks like. You have to follow Mr Tweet on twitter before they will start calculating your information, and it is updated every two weeks.

5. TwitPic

Being a photographer (even one on Twitter), this is my favorite of all Twitter uses. Twitpic has become an incredible source of information. That actually posted one of the first photos of the US Air flight that crashed in Hudson river here http://twitpic.com/135xa. It ended up almost crashing the Twitpic servers but it showed how useful Twitter is as a journalistic tool for everyday people. This photo was one of the first to circulate the Internet after the crash. It wasn’t by CNN or Foxnews, or MSNBC, it was by a Twitter users using Twitpic.

Twitpic is one of the easiest Twitter tools to use. All you do is sign into Twitpic and they give you an email address that uploads to your twitter account. You can take a photo with your cell phone (for those who have cell phone cameras) and upload it to twitter on the fly, right then and there on the spot. Facebook has done this with their iPhone app so it works in a similar way if you are familiar with how that works. If you don’t have a cell phone with a camera, just use the desktop uploader and start sharing your pics.

Are You Ready for Twitter Now?

So if that isn’t enough for you to ponder on Twitter, there are a few other cool tools of note. With Twitter allowing the use of its API data there are almost endless applications available, but the great ones find a need and build upon that to make something we will find value in using.

Twhirl (desktop app)
Hashtags – a great search tool – http://hashtags.org/
Eventbox – combines all kinds of social sites
Summize – Twitter search, Summize before Twitter bought them, great job on this one
Twingly (http://www.twingly.com/) – something I am pretty hip on using right now
FriendFeed (another combining tool)
Dial2Do – very interesting tool that might prove very useful

So take the plunge and get started with Twitter. Just don’t tell me no one cares what in the world I am doing. It is far far more than just that. It is a free network to exchange ideas and thoughts with the world. Oh, and if you want to follow me on Twitter, here you go http://www.twitter.com/scottfillmer or @scottfillmer on Twitter.

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eBay Partner Network Affiliate Replaces CJ

Scott's Misc — Tue, 01 Apr 2008 12:45:20 +0000

Today eBay announced the official opening of the eBay Partner Network (or EPN) which, in 30 days no less, will replace Commission Junction as the sole affiliate program for eBay.

For those casual users of the eBay affiliate program, the email this morning might come as a bit of a surprise but they have been working on this for some time, and promise to have a better reporting and functionality, although I have been very happy with Commission Junction for many years now.

The news didn’t go unnoticed by those in the blogging world where you could find several posts this morning like eBay Partner Network now live by Sue from Tamebay, eBay Dumps Commission Junction from Net Profits, a good discussion from Shoemoney in eBay Affiliate Program FINALLY Drops the CJ Dead Weight, and several others. For those working with the eBay affiliate program in one way or another, this is big news.

What is an Affiliate?

If you are unfamiliar with how affiliates work, it is a simple concept that has been around for quite some time. A company offers an affiliate partner (the user) an incentive of some kind, usually money, to promote their company. At this point almost all companies do this in one form or another, and even small ecommerce sites can setup affiliates for their customer. I am both an affiliate partner and an affiliate provider through one of our small ecommerce sites.

You can even see this on non-eccommerce site and large B&M companies. DirectTV has offered $50 to anyone who gets a friend to sign up for a new satellite TV account for a long time, this is just a simple affiliate offering that can be done by anyone who has a friend who needs their service.

How Much Does an Affiliate Pay?

This is always the question. How much can I actually make using something like this. The answer is just about as much as you are willing to put into building your affiliate network. For most of us, we don’t have a 40 hour work week we can devote to an affiliate program, so we use it where we can, when we can.

I have posted my most recent report below, so you can see it isn’t much. We current run about $100 a month on the eBay affiliate program but it doesn’t take much effort to produce results like that below. We have made as much as $500-$600 a month and as little as nothing. It all depends on how much work you want to put into the program.

If you have time, and minor programming skills, there are many people that make a nice living with all the various affiliate networks. Like anything else it can take quite a bit of time to initially set up, but once set up, it can run and produce some nice revenue without much effort or maintenance.

Using an Affiliate Program With eCommerce

It works very similar to an ad network like Google Adwords except without the ads. It can also be perceived by your customers and visitors as an unwelcome way to use them to receive a payment for something. So if you use it on an ecommerce site you should keep a few things in mind.

Don’t let it take away from direct sales
Don’t let it effect your customers perception of your good business practices
Use it sparingly in areas of your website that need some filler
Make sure you are familiar with the TOS of the network
Have real expectations about revenue, and plan accordingly
Know the effect on customer service and be willing to change

As with anything else you do on your website, make sure that the benefit you receive for using something is worth doing. I know many sites that use Google Adwords in various places and receive little or nothing in return. If you are making $1.00 a month on a banner ad on your header, perhaps a $25 ad sold to a supplier might be a better use of that space.

This section could be expanded to pages and pages as there are several issues involved with using an affiliate program and an ecommerce site you earn a living from, so proceed with an ounce of caution when adjusting a shopping cart platform. The customers that buy from your site daily are far more important than an affiliate program, so make sure they are happy first.

eBay’s Affiliate Program

I have been a part of this program for probably 5-8 years now, and they have always used Commission Junction. Thank goodness for us, the migration over to eBay’s platform will not be a huge expenditure of time, but it will take some re-coding and apparently, it needs to be done by May 1st.

There is already someone in the forums who seems to have been denied an account but it does seem to be operating on an automatic basis as far as the sign up process goes. I simply filled out the forms on the sign up sheet, received an activation email, then you will have to go back to the site and enter your payment information to be paid. I did try to move a few of my applications over and they were not completed on eBay’s end yet, they said… coming soon… so hopefully they will be fixed quickly. Then comes the fun part, moving all your affiliate links over to eBay program instead of Commission Junction.

The Google Effect

I thought I would mention this in passing as well. I few weeks ago, Google also announced a change in the way their advertisers can use their URL structure for ads. This was, I think, an attempt to keep affiliates that mislead customers but it had to have a huge effect on the affiliate programs in total.

Important Change to URL Policy Enforcement
Starting in April, display URLs for new ads will be required to match their destination / landing page URLs, without exception. Please adjust your URLs accordingly when creating new ads. -google

You can now no longer display a url and have the link url go to a different place. This technique was used for good purposes by many people but also used to trick people into thinking they were an official advertiser for that particular display url company.

Conclusion

It does look like the new EPN will be good once all the work is completed on eBay’s end, and on the providers end. The report functionality looks great, and the process seems to be a little more straight forward than before. It was always a semi-confusing process to a newbie, but many things are until you learn the in’s and out’s.

Have you moved your links over yet or joined the new EPN?